Depends who you get your news from, but reviews for the new campaign ad by Herman Cain suggest it is either bonkers, weird or bizarre.

The Atlantic has an interesting perspective on the ad, and I'll withhold judgment until a follow up ad is released, because if there is a smart stategy behind taking such a risk on Cain's image, time will surely reveal it.

Update (10/31) - It's been a wild several days for Herman Cain, but kudos needs to be give to Jon Huntsman's daughters for coming up with a now viral takeoff ad on Cain's ad.